The Power of Local Search: Key Statistics Every Business Should Know
For financial services firms, visibility and credibility are critical.
Whether you’re an accountant, auditor, legal expert, or compliance professional, potential clients are actively searching for trusted providers. Optimising your Google Business Profile (GBP) ensures your firm appears at the right time—when clients need your expertise the most.
Consider these eye-opening statistics:
• 46% of Google searches have local intent. (Backlinko.com) This means nearly half of all Google users are actively looking for local businesses, services, or products.
• 76% of people who search for something nearby on their smartphone visit a related business within a day.(ThinkWithGoogle.com) This highlights the immediate impact of local search in driving foot traffic and inquiries.
• 28% of local searches result in a purchase. (ThinkWithGoogle.com) Customers searching locally are not just browsing—they are ready to buy.
• Google Business Profile listings appear in 93% of local searches. (Backlinko.com) Having a well-optimised Google Business Profile (GBP) increases the chances of appearing in search results and Google Maps, improving visibility and customer engagement.
Why Google Business Profile Optimisation Matters for Financial Firms?
With such compelling data, it’s clear that optimizing your Google Business Profile (GBP) is no longer optional—it’s essential for your success. Here’s why:
1)Stand Out in Local Search & Attract More Clients
A fully optimized GBP helps your firm appear in Google’s Local Pack, the highly visible section at the top of search results. This increases credibility and makes it easier for potential clients to find and contact you.
2) Enhance Trust & Client Engagement
For financial professionals, trust is everything. Regular GBP updates, reviews, and accurate business details signal credibility, reinforcing your firm’s reputation and making clients more likely to choose you.
3)Improve Local SEO, Outrank Competitors and Convert More High-Intent Clients
Google favours active profiles, meaning businesses that frequently post updates, respond to reviews, and maintain accurate information rank higher. This gives your firm an edge over competitors who neglect their profile. Since 28% of local searches lead to action, an optimized GBP ensures potential clients can easily call, book consultations, or visit your office—leading to higher conversion rates and sustained growth.
Conclusion – Take Control of Your Online Presence. Local search is more powerful than ever.
Local search is more powerful than ever, and businesses that invest in Google Business Profile optimisation gain a competitive edge. With nearly half of Google searches being local and 76% of users visiting a business within a day, having an active, well-maintained profile is the key to attracting local customers and driving sales.
Hello, I’m Karel. I founded REVINON to help businesses in the financial services sector connect with key decision-makers through personalised LinkedIn outreach and marketing campaigns. Looking to grow your network and attract more clients? Let’s talk!